At the CES 2025 First Look event, Samsung Electronics unveiled Samsung Vision AI, a groundbreaking leap in AI-powered screen technology designed to enrich everyday living. Alongside this announcement, Samsung introduced its flagship Neo QLED 8K QN990F and updates to its Lifestyle TVs and display technologies. These advancements demonstrate Samsung’s commitment to transforming screens into intelligent, interactive companions that seamlessly blend into modern life.
Reimagining Screens with Samsung Vision AI
Samsung Vision AI elevates the traditional TV experience by transforming screens into adaptive, intelligent tools that cater to user preferences and environments.
- Click to Search: Instantly identifies on-screen elements, such as actors or settings, providing detailed information without interrupting viewing.
- Live Translate: Real-time subtitle translation powered by AI eliminates language barriers, enabling a global entertainment experience.
- Generative Wallpaper: Allows users to create dynamic, personalized art displays that match their mood or occasion.
The integration with Samsung’s SmartThings ecosystem positions Vision AI screens as central hubs for smarter living. Features include:
- Home Insights: Offers real-time updates on household safety and daily activities, ensuring peace of mind at all times.
- Pet and Family Care: Monitors unusual behaviors, such as a child falling asleep, and automatically adjusts room settings for comfort while providing timely updates.
Samsung Vision AI also enhances visuals and sound with on-device AI technologies, optimizing the viewing experience by dynamically analyzing content and environmental factors.
Innovative Products Leading the Charge
Neo QLED 8K QN990F
As Samsung’s most advanced TV, the Neo QLED 8K QN990F combines cutting-edge AI technology with elegant design:
- 8K AI Upscaling Pro: Elevates lower-resolution content to stunning 8K clarity.
- Auto HDR Remastering Pro: Enhances color and detail in every frame.
- Adaptive Sound Pro: Separates and optimizes audio components for a balanced, immersive sound experience.
- Color Booster Pro: Enriches visuals with vibrant color processing and AI-driven scene analysis.
- AI Mode: Customizes picture and sound based on real-time content recognition and environmental factors.
Encased in a minimalist, ultra-slim design, the QN990F delivers unmatched performance while complementing modern living spaces.
The Frame Pro and Samsung Art Store Expansion
Samsung continues its pursuit of merging art and technology with The Frame Pro and an expanded Samsung Art Store.
- The Frame Pro: Powered by the NQ4 Gen3 AI Processor, this model enhances Neo QLED picture quality for both artwork and video. It features Wireless One Connect, enabling flexible, seamless installation.
- Samsung Art Store: Offers over 3,000 curated works from esteemed partners like MoMA and the estates of Magritte and Basquiat. Available across a wider lineup, including Neo QLED and QLED models, this feature turns screens into personalized art galleries.
Samsung’s collaboration with Art Basel highlights its dedication to democratizing art. As the event’s official global display partner, Samsung is breaking down barriers between physical and digital art experiences.
Shaping the Future of Display Technology
At the event, Samsung introduced forward-thinking technologies such as:
- The Premiere 5: The first interactive triple-laser ultra-short-throw projector. With touch interaction capabilities and Samsung LightWARP technology, it offers a creative, immersive home entertainment experience.
- MICRO LED Beauty Mirror: Combining advanced reflectance and transmittance capabilities with personalized beauty insights, this mirror provides tailored skincare recommendations using AI-driven analysis.
Strategic Partnerships Driving Innovation
Collaborations with industry leaders like Microsoft and Google expand the potential of Samsung Vision AI.
- Microsoft Copilot Integration: Samsung’s Smart TVs and Smart Monitors now include Copilot services, enabling personalized content recommendations and enhanced usability.
Samsung’s partnerships underscore its vision of an interconnected, AI-driven screen ecosystem that adapts to the diverse needs of its users.
A New Era of AI-Powered Screens
By integrating Samsung Vision AI across its most comprehensive lineup yet—Neo QLED, OLED, QLED, and The Frame—Samsung is redefining what screens can achieve. The company continues to lead the way in creating meaningful, personalized experiences that elevate everyday life while pushing the boundaries of innovation and design.
Source: Samsung.com
